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Director of Sales and Business Development

Company: Shelby Farms Park Conservancy
Date Posted: November 1, 2017

Shelby Farms Park Conservancy



Shelby Farms Park Conservancy has completed $70 million in capital improvements that has made Shelby Farms Park one of the most celebrated 21st century parks in the world and a premiere special events venue in the region. We are seeking an established sales and business development leader to build, foster and grow a premier hospitality and events business, leveraging the Park’s many outdoor spaces and facilities to provide significant earned revenue to fund Park operations. The position will lead both sales and external events management efforts.


The position reports to the CEO.

Key Responsibilities


Provide vision and leadership to the entire Sales & Hospitality team

Manage balanced budget through regular oversight and prudent decisions

Collaborate with SPFC leadership team and board to set and direct organizational vision and strategy


Hospitality & Business Development

Establish SFPC as the premier event venue in the region

Develop strategic business plans and revenue models for the Park’s hospitality and external events business

Build and manage a team to sell and provide hospitality services for external events


Park Venue Sales

Provide strategic direction for marketing plans for the Park’s venues including the visitor center, pavilions, event center, event stage, event lawns and park environments to achieve revenue goals

Develop and manage to revenue targets for each hospitality and events business

Manage sales team to achieve revenue targets


Events Management

Develop systems and processes to ensure smooth coordination and execution of all events and activities

Deliver the highest quality, world-class customer experiences, activities & events with an emphasis on hospitality and visitor experience

Create a culture of excellence in delivery of services and a customer-oriented sales approach

Create strategic forecasting budgets and effectively manage P&L

Collaboratively and effectively serve internal (SFPC produced) event customers to ensure the highest quality delivery of services for fundraising events and vendor driven opportunities


Key Skills and Experience


Degree in business, marketing, hospitality management, or a related field a plus

7+ years progressive sales and management experience

Has a strong financial understanding of business and thinks strategically

Ability to select, train and lead a team to achieve results

Understanding of banquet sales and operations

Ability to proactively plan, create and execute sales and customer service strategies

Ability to analyze sales tactic results and course correct to meet targets

Ability to collaborate across departments to reach sales and customer service goals

Exceptional project management skills

High level of solutions-oriented, problem-solving skills

Outstanding communications skills


Personal Qualities

• Demonstrates values of collaboration, accountability, authenticity, trust and learning

• Commitment to the consistent production of high quality, detailed work

• Organizes, plans, and schedules in an efficient, productive manner

• Manages stress in a fast-paced, changing organization

• Collaborates with people of different races, backgrounds, experiences, educational levels

• Elicits confidence and builds rapport

• Enthusiastic, dependable, self-motivated, and self-aware


To apply, email resume and completed job application to Include Position Title in subject line. Job application can be found at